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12 Business Leaders Share Their Best Tips for "Going Live" - ​​Rolling Stone

whether on Instagram, Facebook, or any other social media platform, live video content offers a fun and welcome variation on your social media strategy. You can deepen the connection between your brand and your customers, and even introduce new audiences to your company.

But there are tricks to doing live video well, and it’s important to understand the basics before you start streaming. A panel of members from the Rolling Stone Culture Council will share best practices for successful social media live streams – from ensuring added value to pre-advertisement – ​​and how to adapt these practices to your own strategy To do.

Collaboration with other creators

After doing over 1,000 live streams on Facebook, Instagram, and YouTube, I discovered one strategy that consistently helped me increase my influence, influence, and income. The strategy is to livestream jointly with 1-3 of her other people. Going live with other people helps you do your best and stay in flow. It’s also a fun and easy way to network while reaching new audiences. – Josh King Madrid, NFT Magazine — NFT

Choose the right channel

There are many options when it comes to live streaming on social media. Be prepared for your live feed by choosing the right vehicle or channel to support your audience. Be prepared for technology issues and understand proper engagement during the live and after the video. Run with purpose, be consistent, and have the right people and equipment on hand. Relax and interact with your audience. Listen to their feedback. – Wayne Bell, Really Big Coloring Books® Inc. |

don’t think too much

The biggest key is not to overthink and not see yourself on the screen. Collect your thoughts, go live, and have a real conversation. Speak to your audience as if they were right in front of you. Be transparent, be realistic, and be fully involved. Your audience will feel connected and will love you. – Stephen Le Vine, Grapevine Public Relations + Consulting

keep pace

Keeping things fast is important. Live video is inherently faster than recording. Maintaining a quick pace and interaction in your video creates excitement, creates authority, creates confidence, and shows that what you’re showing is important. Viewers shy away from slow videos. When things are vibrant, we are naturally more engaging and curious. The pacing creates the overall atmosphere. —Scott Cowperthwaite, AfterFive Media

enjoy the conversation

breath. Stay in the moment and enjoy the conversation — enthusiasm is contagious! Create a few talking points to help keep things on track, and discuss them instead of using scripts to avoid monotony. to Don’t worry if we don’t cover everything. Thinking too much equals rigidity. – Sara Payan, Apothepotassium

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Adjust your tone according to your audience

It all depends on your target audience. If you’re a B2B professional, sit in your office with your branded banners and shirts clearly visible. Keep your message clear and concise. Include the next three Ws. what do you want to know? What action would you like us to take? – Scott Thomas, Genetec Inc.


Viewers want to feel like they’re getting a glimpse into real life instead of attending a formal lecture. Conversational, impromptu discussions and normal, everyday distractions (pets, children, etc.) can actually become accessible and relevant live streams. – Amanda Reiman, Personal Plant

just do it

Even if you’ve studied all the how-to videos and learned from others, you’re bound to make mistakes. But after the third video, I figured out my style and it shows. you have to do it –Adam Rumanek, Aux Mode Inc.

Create a personal account first for practice

Personally, I recommend attending live video for fun first before attending live video for business. Start there with a private profile for TikTok or Instagram Stories. Once you’re comfortable and have mastered all the features, you can use videos for your business account. – Jenny Ta, GalaxE from HODL Assets, Inc.

make content interesting

Best practices are a funny thing. Even for education and information sharing, adding an element of entertainment to make it “edutainment” is the most effective strategy. Today people have very short attention spans and can spend a lot of time on distractions and fun things. Therefore, we need to make our live videos fun, engaging, and something people want to keep watching. – Royston G King, Royston G King Group & Companies

provide added value

Live video’s most important practice is invisible, but that’s what makes you stand out: it provides added value. Use this platform to showcase your personality and never-before-seen content. Not only do you promote your service or product, but most importantly, have a specific angle in mind that shows why people should care. – Jacob Mathison, Mathison Projects Inc.

advertise in advance

If you’re worried about going live, post ahead of time so your followers can plan accordingly. You can also create event reminders on many social media platforms so your viewers receive reminders when you go live. These actions allow you to create a virtual guest list of viewers and ensure a successful live stream. – KING HOLDER, PROCUSSION